Strategic Planning
Changing Vision
to Action
Strategic
planning is the managerial process of developing and maintaining a strategic fit
between the organization’s goals and resources and its changing marketing
opportunities. Corporate strategy
is the overall direction of the organization and consists of the strategy from
mission statement to business and marketing plans. The elements of effective
strategic planning consists of a shared vision of what the organization wants to
achieve and the major gaps (areas of creative tension) between their vision and
the current reality.
SKILLS
AND KNOWLEDGE
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Values and Guiding Principles
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Development of a Mission
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Development of a Vision
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Gap Analysis - Internal and External
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Strategic Priorities
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Objectives and Goals - Prioritization
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Vision to Action Planning
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Action Planning
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Evaluation - Continuous Improvement
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Continuous Improvement Process